RSW/US works with clients who offer a mix of traditional and interactive services, as well as very specialized agencies that focus on services like mobile marketing or web campaign analytics.  The effectiveness of interactive services, even in this “digital age,” can be lost on prospects if not presented in relatable, end-result terms.

More often than not, prospects still slot an agency’s interactive offerings into traditional agency categories.  When your new business manager at RSW/US is engaging with a prospect, he or she has roughly 5 to 15 seconds to succinctly and successfully explain, not only how a particular interactive element has value, but how it has specific value to that prospect’s challenges.   We have worked in many different digital sectors, so we can and have helped firms very effectively shape messaging and supporting materials for programs.