RSW/US - Agency New Business Client Relationship Experts

RSW/US: What We Do

RSW/US is an outsourced lead generation/business development firm that only services marketing organizations (e.g. advertising, PR and digital)

RSW/US was established in the U.S. in 2005 and uses its strategic marketing and selling expertise in conjunction with its full team of professionals to help you:

• deliver qualified, high-interest prospect meetings

• better position your agency “brand” in the marketplace

• create a more consistent stream of new business

• facilitate the close

RSW/AgencySearch

Agencies can register here (or see left side of homepage) to become part of our database of Agencies. If a Marketer brings us an opportunity via our site that our current RSW/US Agencies can't fullfill, we'll turn to our database to find the right firm. Registration is free.

RSW/AgencySearch Intro

Latest News

8.27.10

Tuesday, September 14th is the final webinar in our View from the Marketer’s Eye series.

Learn what it takes to create a successful new business development program inside the four walls of your Agency. Get Marketer perspective on their needs. Tuesday, September 14th, 12 noon to 1pm EST. Register here.

6.21.10

RSW/US Announces 'A View from the Marketer's Eye' - Summer Webinar Series

RSW/US announced today that beginning June 29, 2010 and running throughout the summer, they will be hosting a series of free webinars designed to help Agency principals build better business development programs. Each webinar will last approximately 45 minutes and each webinar will be available to participants after the presentation.

Want to Know More?

Agencies hire us for a variety of reasons, so we created the documents

below to provide greater detail about the value of our services.

RSW/US Methodology, Benefits & Deliverables

RSW/US Added Value

RSW/US vs. an Internal Hire

RSW/US vs. Other Firms

How an Agency Successfully Dismantled Their Traditional Structure: A Roadmap

We’re proud to have Cathy Rigg Monetti, a partner and brand consultant at Riggs Partners, guest post on the fundamental shifts agencies find themselves in, and how, specifically, Riggs Partners successfully adopted a radical change in their own structure. If you’re a principal of a small to medium sized agency, this post is vital reading.

Agency-Client

New Business Activity

RSW/US Client Wins

Initio wins second assignment from major hosptial account!!

MEA Digital wins assignment from major national cosmetics manufacturer!

Ideaworks wins assignment from national healthcare food service provider.

What Is Your Agency

Brand Potency (ABP) Index?

How strong is your agency positioning, agency new business program, the loyalty of your clients? We have created a simple set of questions we benchmark against 100+ other agencies.

In a matter of days, we will provide you with a report that indexes your "potency" against other agencies. We will also provide a topline recommendation on what to do if there appear to be issues.

FULL SERVICE ADVERTISING	DIRECT MARKETING	MEDIA ANALYTICS	HEALTH CARE MARKETING COMMUNICATIONS	BRANDING/PACKAGE DESIGN