Advertising and PR are often lumped together.  This is usually because they are complementary functions and many companies don’t have sufficient resources to maintain a separate PR budget. 

RSW/US understands that PR is a separate function and should be represented and sold that way.  PR can offer numerous benefits to clients, yet it is often difficult to quantify the successes of solid PR programs.  Simply talking about all the “hits” or the impressions is old hat – it’s almost a cost of entry these days. 

Therefore it is critical that the team at RSW/US thoroughly understand the strategic programs your PR agency has delivered, the problems they have been brought on to solve, and the degree to which these strategic platforms have helped positively shape your clients’ businesses.  The questions we ask and the collateral we help our PR clients shape looks very different than clients that operate in more visual space (e.g. advertising and design).